An online campaign that generated over 29 million views in 11 days for the launch of Sony PlayStation’s game title “Shadow of the Colossus”. The Shadow of the Colossus viral campaign is an incredible, immersive online puzzle that was intended to spark discussion and controversy, compelling the public make the connection back to the game. In many respects, the campaign mirrors the game itself, in which a lone explorer with primitive weapons must find and kill towering giants, each one a living, breathing puzzle.


︎︎︎ Integrated Campaign
︎︎︎ Digital Stunt