I’ve identified as a Creative for as long as I can remember— even before taking it on as an official title at the various agencies I've had the good fortune of working for over the years / including DMB&B, Y&R, Saatchi & Saatchi, TBWAChiatDay, and BBDO.

I learned from experience working overseas in Australia, Singapore, and China that, like facial expressions and body language, Creative is nuanced and localized, with the same underlying principles nonetheless.

Good Creative is thoughtful.

It can be cloaked in a clever or straightforward delivery, in a loud and bold or quiet and subtle look. No matter the solution, at its core, good Creative has purpose and meaning and makes people feel something, think something, do something. True around the world, across industries, across departments, and across mediums.

Growing up in a home where my dad owned his own business, I learned early on what it takes to run a successful one. I became familiar of the mechanics behind P&L’s, ROI, and KPI’s and how one’s Brand, Product, and Marketing need to work together to achieve its financial goals. This early exposure shaped me into a Creative who gets that good Creative is good business.

I have an insatiable appetite for seeing what fellow Creatives are doing. How others take the old and make it new or how they create something from nothing. I draw endless inspiration from daily blog binging, regular zine reading, gallery going, and observation of the world around us. I'm obsessed with good Creative and with acknowledging it when I run into it. With strangers, yes, but most especially when I see the potential in my teams. There's nothing I find more rewarding than to help others come into their own Creative and seeing that show up in the world.

At times it feels like my career has been one long quest to explain the world through ideas and design. To take the smallest of ideas and grow them into a program, platform, or experience. The awards I've received, the award shows I've judged, the board seats I've filled, and the panels I've spoken on have been a great honor in recognition of pursuing what I love.

Been around the block. Creative problem solving for a very long time.


Here in the US and overseas.

For diverse brands across a wide range of products and industries…
/ a.k.a. Brands / Air New Zealand / Apple / Bare Escentuals / Buxom / Cadillac / Chrysler / Disney Parks & Ent / Dodge / Energizer / Ford / Jeep / Forma Brands / Hawaiian Airlines / Harman Kardon / Honda / Infiniti / Ipsy / Mitsubishi Motors / MGM Resorts Int’l / Nissan / Olay / PedigreePennzoil / Pepsi / Sony Electronics / Sony Playstation / TBWATequila / Toyota / Uncle Ben’s / Visa / Vaska / Videri Inc. / Whiskas / Yahoo! (to name a few)


Within the halls of advertising agencies, design shops & consultancies and in-house with companies...
/ Gut.
Creative Director / Co-Founder
May 2018 - Present
Los Angeles, CA, USA

/ Videri Inc.
Co-Experience / Chief Creative Officer
March 2015 - April 2018
Los Angeles, CA, USA

/ Gut.
Creative Director / Co-Founder
Jan 2011 - Feb 2015
Los Angeles, CA, USA

/ Sapient/Nitro
Executive Creative Director
Sept 2009 - Jan 2011
Los Angeles, CA, USA

/ Saatchi & Saatchi
Executive Creative Director
Jan 2008 - Sept 2009
Singapore

/ Clemenger/BBDO
Executive Creative Director
Nov 2006 - Nov 2007
Sydney, NSW, AUS

/ Tequila of TBWAChiatDay
Group Creative Director
Oct 2004 - Nov 2006
Los Angeles, CA, USA

/ Saatchi & Saatchi
Associate Creative Director
Feb 2000 - Oct 2004
Los Angeles, CA, USA

/ Y&R
Sr Art Director
Aug 1999 - Jan 2000
Detroit, MI, USA

/ J. Walter Thompson
Sr Art Director
March 1998 - Sept 1999
Detroit, MI, USA

/ DMB&B
Art Director
Oct 1997 - March 1998
Bloomfield Hills, MI, USA

/ Ross Roy
Art Director
June 1996 - Oct 1997
Bloomfield Hills, MI, USA


Receiving accolades from...
/ Creativity Awards / Addy iMedia / Consumer ProductsAddy Collateral Material / Interactive Media Awards / Web Awards Outstanding Website / Web Awards Outstanding Website / Addy Holiday Card / Addy Remote Deposit / Viral/Word of Mouth / Addy Interactive Media/Rich Media / Addy Interactive Media/Rich Media / Addy On-Line Campaign / Addy On-Line Ad / Addy On-Line Campaign / Art Directors Club Viral Campaign / Beldings Complete Campaign / Beldings Sweepstakes Bowl D&AD / Effies On-Line Advertising / IAAA Interactive Media/Rich Media / Belding Bowl Complete Campaign / One Show On-Line Campaign /   TBWA Disruption Award / Yahoo Purple Chair / Belding Bowl Complete Campaign / IAAA Interactive Media / Belding Interactive Website / Belding Bowl Interactive Website / Belding Bowl Interactive Website / Belding Interactive Website Finalist / Belding Bowl Interactive Website / Cannes Best Use of Internet/New Media / Belding Bowl Interactive Website / Cannes Interactive / One Show Interactive / Caddy Silver / IAAA Bronze


Award show judging for...
/ First Boards
/ Digital Media
/ Addys
/ One Show


Pulished in...
/ B&T Australia
/ Campaign Brief Australia


Speaking engagements at...
/ iMedia Conference
/ Otis College of Art + Design
/ LACC Interactive Creative Review 


Sitting on the board of...
/ Clemenger/BBDO Sydney


With formal learning from...
/ College for Creative Studies
Advertising / Graphic Communications
1991 - 1992
Detroit, MI, USA