I’ve identified as a Creative long before taking it on as a title within the halls of the inventive agencies I've had the good fortune of working with over the years; including BBDO, DMB&B, JWT, Saatchi & Saatchi, TBWAChiatDay, and Y&R.

Experience working overseas (Australia, Singapore, China) taught me that although Creative is nuanced and localized, the same underlying principles of people connecting with people hold true.

That, and—  good Creative is thoughtful.

Ideas can be clever or straightforward in style, loud or quiet in feel, bold or subtle in delivery; no matter the approach, good Creative has purpose and meaning. It makes people feel something, think something, do something. True around the world, and true across industries, departments, and mediums.

Growing up in a home where my Dad owned his own business, I was exposed early on to the mechanics of a company. Becoming familiar with the ins and outs of P&Ls, KPIs, and ROI, while learning how one’s Brand, Product, and Marketing work together to generate awareness and growth. I still think this established my understanding of how great Creative is good business.

I also recognized early on— being inspired, and inspiring others brings me immense joy.

I have an insatiable appetite for new ideas, styles and approaches; and a deep admiration for other minds taking something old and making it their own— or creating something entirely new from nothing at all. While I draw endless inspiration from daily blog binging, regular reading, and enthusiastic observation of the world around me; it's most fun coming from the teams I've had the honor of leading and working alongside. There is nothing more exciting than helping others get their ideas out into the world.

It feels like my career has been one long quest to expand the world through ideas and design. Of taking the smallest of concepts and growing them into programs, platforms, and experiences. The accolades received, award shows judged, board seats filled, and panels spoken on, have all been amazingly supportive moments along the way.

Been around the block / Creative problem solving for some time.

As a leader and creator...
ECD / GCD / CD / ACD / AD /

Here in the States & overseas...
USA / China / Singapore / Australia

For diverse brands across a wide range of products and industries
/ a.k.a. Brands / Air New Zealand / Apple / Bare Escentuals / Buxom / Cadillac / Chrysler / Disney Parks & Entertainment / Dodge / Energizer / Ford FORMA Brands / Harman Kardon / Hawaiian Airlines / Honda / Infiniti / Ipsy / Jeep / Mitsubishi Motors / MGM Resorts Int’l / Nissan / Olay / Pedigree / Pennzoil / Pepsi / Singapore Economic Development Board / Sony Electronics Sony Playstation / TBWATequila / Toyota / Uncle Ben’s / Vaska / VIDERI / Visa / Whiskas / Yahoo! (to name a few)

Within the halls of advertising agencies, design shops & consultancies and in-house with companies...
Creative Director / Partner
April 2018 - Present
Los Angeles, CA, USA

/ WHIM / Videri
Co-Experience / Chief Creative Officer
March 2015 - April 2018
Los Angeles, CA, USA

/ gut.
Creative Director / Co-Founder
Jan 2011 - March 2015
Los Angeles, CA, USA

/ Sapient/Nitro
Executive Creative Director
Sept 2009 - Jan 2011
Los Angeles, CA, USA

/ Saatchi & Saatchi
Executive Creative Director
Jan 2008 - Sept 2009

/ Clemenger/BBDO
Executive Creative Director
Nov 2006 - Nov 2007
Sydney, NSW, AUS

/ Tequila of TBWAChiatDay
Group Creative Director
Oct 2004 - Nov 2006
Los Angeles, CA, USA

/ Saatchi & Saatchi
Associate Creative Director
Feb 2000 - Oct 2004
Los Angeles, CA, USA

/ Y&R
Sr Art Director
Aug 1999 - Jan 2000
Detroit, MI, USA

/ J. Walter Thompson
Sr Art Director
March 1998 - Sept 1999
Detroit, MI, USA

Art Director
Oct 1997 - March 1998
Bloomfield Hills, MI, USA

/ Ross Roy
Art Director
June 1996 - Oct 1997
Bloomfield Hills, MI, USA

Receiving accolades from...
/ Creativity Awards / Addy iMedia / Consumer Products / Addy Collateral Material / Interactive Media Awards / Web Awards Outstanding Website / Web Awards Outstanding Website / Addy Holiday Card / Addy Remote Deposit / Viral/Word of Mouth / Addy Interactive Media/Rich Media / Addy Interactive Media/Rich Media / Addy Online Campaign / Addy Online Ad / Addy Online Campaign / Art Directors Club Viral Campaign / Beldings Complete Campaign / Beldings Sweepstakes Bowl / D&AD / Effies Online Advertising / IAAA Interactive Media/Rich Media / Belding Bowl Complete Campaign / One Show Online Campaign TBWA Disruption Award / Yahoo Purple Chair / Belding Bowl Complete Campaign / IAAA Interactive Media / Belding Interactive Website / Belding Bowl Interactive Website / Belding Bowl Interactive Website / Belding Interactive Website / Belding Bowl Interactive Website / Cannes Best Use of Internet / New Media / Belding Bowl Interactive Website / Cannes Interactive / One Show Interactive / Caddy Silver / IAAA Bronze

Award show judging for...
/ Addys
/ Digital Media
/ First Boards
/ One Show

Pulished in...
/ B&T Australia
/ Campaign Brief Australia

Speaking engagements at...
/ iMedia Conference
/ Otis College of Art + Design
/ LACC Interactive Creative Review 

Sitting on the board of...
/ Clemenger/BBDO Sydney

With formal learning from...
/ College for Creative Studies
Advertising + Graphic Communications
1991 - 1992
Detroit, MI, USA