Don't Be The Next

NBA '06
Sony Playstation

The goal of the NBA 06 campaign was to make people aware that this basketball game is not your typical NBA simulator. Although a traditional sim is one component of the game, the newest most innovative feature dubbed "The Life" is what set this game apart from all others in the catagory. To illustrate this feature, we decided on telling short documentary style stories on guys who were "Drafted" into the NBA but could never make it past their rookie season or shortly after. We take a look at their present lives, and find out what they are up to after their "Life" in the league.

Role_ Creative Director.
TBWA\Chiat\Day